The new digital home for a machine learning startup
We teamed up with the folks from i2x to build their new website from scratch. Since many users are still unfamiliar with machine learning, we went for a humane look and focused on outlining the benefits of that technology and their product.
Next to the visual design, we put a lot of thoughts into the development. As a fast moving startup, i2x needed a 100 percent modular information architecture to easily adapt to new directions. Preparing for trade fairs or addressing new markets, the website is super adaptive to their current needs.
Within the next months, modules will be added, rearranged, replaced, to always be in line with the evolving company. Service Design à la carte.
The interface is kept clean and based on a F-shape layout to maximize readability. Data driven design shouldn’t stop at a tech companies product. For continuous improvement on the interface, we’re using user-tracking in combination with A/B testing, to experiment with new content and iterate efficiently.
Check them out at i2x.ai.