A voice recognition powered rap quiz for the Red Bull Soundclash
Contributing to the communications strategy for the Red Bull Soundclash 2017, we developed an interactive video experience where fans vocally audition to join one of the contestants teams.
After picking your side, Team «Reality Check» or Team «New Level, you’ll meet the artists in the studio and get a chance to become part of their team. Six rounds with different voice controlled formats need to be passed to get accepted. They’ll ask you to complete verses, guess beats, deliver background knowledge, turn up with your phone and much more.