Contributing to the communications strategy for the Red Bull Soundclash 2017, we developed an interactive video experience where fans vocally audition to join one of the contestants teams.

After picking your side, Team «Reality Check» or Team «New Level, you’ll meet the artists in the studio and get a chance to become part of their team. Six rounds with different voice controlled formats need to be passed to get accepted. They’ll ask you to complete verses, guess beats, deliver background knowledge, turn up with your phone and much more.

Getting accepted by the team gave a chance of winning the last tickets to the event and a VIP treatment.

We took care of the concept creation, design, development and deployment, while Glutamat backed us with neat film production and project management.

Realtalk is still live, so check it out here.